pixel 7 and 7 pro - google (2023)

Google’s Creative Lab set out to build a deeper understanding of the UK-based Gen Z audience to position the Google Pixel 7 and 7 Pro phones as an integral part of their lives.

role: As a team lead within Google’s Creative Lab on this project, I worked alongside a team of team leads and producers to research, synthesize and build a strategic approach for a 360 Google Pixel Phone comms campaign that would reach and resonate with younger demographics in the UK. I worked on various project elements all of which I can’t show here as they were confidential, internal, or speculative.

But, if you’d like to hear more deets on this project or about my work in the Lab, feel free to get in touch!