becoming an inclusive marketer - creative theory agency x viacomcbs (2021)

ViacomCBS Velocity set out to develop a multicultural capability that would allow their teams to authentically solicit and deliver high-quality multicultural marketing and creative solutions for clients. They brought on award-winning Creative Theory Agency to co-develop a workshop on how to become more inclusive marketers by educating and building greater agency-wide competency on the best practices of inclusive marketers and training a new skill set.

role: As the lead strategist on the project, I worked alongside a team of strategists, account directors, researchers, and creatives to develop a two-half-day workshop creating room for exploration of bias and prejudice reduction followed by an introduction and application of inclusivity at each inflection point of the creative process.

If you’d like to hear more deets on this project, feel free to get in touch!